Sunday, 24 January 2010
BRIT Nominations 2010
Whilst their fellow judges at the rival Mercury Music Awards have always steered a somewhat self-consciously elitist course and voted for acts that are, in their opinion, esoteric rather than populist, the same cannot be said for the BRIT’s who have tended to root for the popular (read ‘good at making money’). So here is the BRIT dilemma: whilst it would like to champion genuine talent in the hope that it will repay them over time, they cannot ignore the fact that Subo has shifted shedloads of ‘units’ and the public loves her. The difficulty is that she is a product of a Simon Cowell TV talent show which somehow diminishes her worth within the music industry.
Oh dear! You can’t help feeling sorry for them, can you? Apparently the official reason why she was left off the nomination list was that she was merely a singer doing cover versions of others’ material and that winners of a BRIT award should show a more rounded musical talent (you mean like the Arctic Monkeys? Haha!) This is all very well and works for most of the BRIT history, except last year when Welsh chanteuse, Duffy, picked up a couple of gongs. I have the greatest respect for Duffy but she does fall rather uncomfortably into the ‘merely a singer’ category. Hmm.
Nevertheless, this year’s ceremony should be packed with interest as we have a veritable plethora of artists nominated in up to three separate awards, those being Lady Gaga, Florence and the Machine, Pixie Lott, Lily Allen and JLS (who are also a product of the ‘X’ Factor – help!). JLS are up against Doves, Kasabian, Muse and Friendly Fires in the Best Band category so there is a good excuse to ensure they don’t win anything. Personally I hope Lady Gaga and Florence sweep the board as they have both, in their own way, livened up a pop world which is in grave danger of taking itself too seriously of late.
Last and probably least, Robbie Williams is in line for the ‘Outstanding Contribution to Music’ award and I’m sure that the irony will not be lost on him as he has been comprehensively outperformed by his erstwhile bandmates, Take That, for at least the last two years. Perhaps Subo should get it?